I manage UASI’s trade show and webinar programs from strategy to execution, redesigning booths, branding, and producing 10+ marketing videos to engage audiences at events and online. I recently ran a webinar with 815 registrants, 520 attendees, and 30 net new SQLs, connecting all leads in HubSpot, passing SQLs to the sales pipeline, and setting up the post-event sales follow-up sequence.
I also coordinate speaking opportunities and highlight our experts at industry events, working closely with sales to develop pre- and post-trade show messaging, capture every lead in HubSpot, and track ROI to improve future events.
UASI’s presence is now visually striking, strategically aligned, and delivers measurable impact at every event.