UASI Solutions
UASI Solutions is a mid–revenue cycle healthcare company helping hospitals and health systems strengthen their coding, documentation, and revenue integrity. When I joined the team, the brand was stuck in the past and missing a clear marketing direction. I rolled up my sleeves and reimagined the brand from the ground up. I worked on updating visuals, refining messaging, and building a marketing strategy.
I launched a monthly email newsletter and education series to keep clients and subscribers inspired and informed, then built out full-funnel campaigns that blended segmented email drips, LinkedIn ads, webinars, and custom landing pages that all synced with our HubSpot CRM to hand off warm leads to sales. I also ran our weekly thought leadership content series to give UASI a stronger industry voice and gave our tradeshow presence a bold new look with cohesive print materials and eye-catching collateral. The result was a refreshed, recognizable brand that finally looked and felt as smart, modern, and impactful as the work behind it.
“Katie is one of the most adaptable professionals I’ve worked with. She learns new systems quickly and always finds creative, efficient solutions to challenges. From redesigning our internal communication tools to producing on-brand templates for multiple departments, she streamlined operations and improved collaboration. Her blend of creativity and efficiency made a lasting impact on our organization.”
—Cindy Daumeyer
Director of Operations, UASI
“Katie completely transformed how our marketing supports sales and account management. She overhauled our brand assets from the ground up, creating a modern, cohesive identity that finally reflects the quality of our work. Her strategic approach to storytelling and lead generation aligned marketing with client engagement, and her data-driven campaigns and HubSpot integrations gave us clear visibility into the customer journey which helped strengthen relationships and drove measurable growth.”
— Tyler Moore
Vice President of Strategic Account Management, UASI