I gave UASI’s print materials a much-needed makeover, redesigning 12 sales slicks to create a cohesive, modern look that finally felt on-brand. The old versions were all over the place, so I built a clean, consistent design template that made the company shine on the tradeshow floor. For the first time, these slicks were also made digitally available in the CRM, giving the sales team easy, on-demand access to branded content. I refreshed our educational print pieces too, turning them into polished resources that showcased UASI’s expertise and reinforced its reputation as a thought leader in the healthcare mid-revenue cycle space.