I helped launch UASI’s first-ever LinkedIn ad campaigns, turning an inconsistent social presence into a polished, results-driven channel. I worked on retargeting efforts that connected with our email marketing, creating a smooth journey from awareness to conversion. Using the web-based tool Clay, I enriched audience data to fine-tune targeting and craft messages that spoke directly to key buyer groups. The paid campaigns not only elevated our brand but also generated sales-qualified leads for the first time. Social engagement took off with impressions jumping from 629 to 4,525 year over year, followers grew from 12,100 to 15,600, and over the past year, content earned 642K impressions, 4K reactions, 840 comments, and 173 reposts.
